Damila hareem

At the peak of Keratin`s popularity, in 2003 Brazilian founder, Miguel Pacheco developed his ground-breaking formula. He wanted to provide women with a safer straightening solution that didn`t use harsh chemicals. It was one of the first forms of “non-chemical treatments” that could smooth and straighten hair without damaging its natural structure. Over 17 years later, our formula remains unchanged and we pride ourselves in providing resources and ways to care, protect, and prolong keratin treatments long after leaving the salon. Our products have helped thousands of women achieve the hair they desire with superior keratin treatments and aftercare products at affordable prices.